Today on Christian radio I heard an ad for a church promoting their church, the current series and inviting people to come. This really troubled me. While most would think that makes sense, a church ad on a Christian station, it got me to thinking is that what should be done? Don't get me wrong, nothing wrong with that if that's what a church chooses to do but for me that is directed at building a church and not the kingdom. Not too many unbelievers will be hearing that ad if any, so the ad will only be reaching believers who for the most part will have a church. So is the ad directed toward getting them to come to yours because you may have better programs and "cooler" worship? What's the purpose for such an ad? It seems to me if a church wants to use media to reach the lost it would make more sense to use the mainstream media that the unbeliever is listening to or watching, to let them know your message and where you are. To me this is another example of building a church but not the kingdom. Essentially building our own little kingdom. Like it or not most church growth is transfer growth, people hopping from church to church because one has better music, a better kid's program or the pastor is a better preacher. This is what these type of ads do. But what if we focused more on kingdom growth? Concerning ourselves more with the things and people outside our walls as much if not more than inside. I believe if we are actively sharing our faith with others, not our church God will be very pleased, His kingdom will grow, and guess what? So will our churches.
Until next time,
Pastor Paul
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